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Marketing Mondays: Creating a Custom Website


When starting a repair business, it is very important to be visible in the digital space. This may include a website, Facebook page, or Google Business page. When customers are looking for a service, they are going to Google a phrase that resembles what they’re looking for. Next, they will click on the top results to learn more about the business. Having a clean, informative, and helpful website will give you the upper hand over your competition.

If you’re just starting your website, here are a few tips to help you save time and create a website that can be used for years to come.

First, you will need to choose a website platform. Here are a few of the top platforms that are popular for many businesses:

For the purpose of this blog, we are going to use Wix.

Before purchasing a plan, we recommend you to play around with the platform. Experiment with their interface, templates, and website editor. Make sure the platform you choose is easy to use, accessible, and ideal for your repair business.

Once you choose the platform you want to go with, you will have to select a plan. Depending on the platform you choose, the plans and rates will all vary. Choose the one that makes the most sense for you. Remember that having a website is one of the most important parts of having a business, and will give you the advantage over your competitors.

Once you have your account set up, you will have to purchase a domain either through a separate website or internally through the platform that you’re using. Here are a few popular domain providers:

Domains:


When selecting a domain it should be the name of your business so you don’t confuse your customers. For example, www.mobiledefenders.com, or www.phonerepairgrandrapids.com. Next, you will have to connect your domain to your website platform account. This will vary depending if you purchased a domain outside of your website platform or not. You will get step-by-step instructions on how to accurately connect your domain.


If you’re just starting out with a basic website, we recommend using a template that is very simple. You want to make your website as easy as possible for customers to find the information they’re looking for.


For this example, we typed “Repair” into the template search bar and chose our favorite template. We then imported our own information and edited some of the designs and images.

When creating your repair website from scratch, here are a few things you need to include (if they apply to your business):

  • Services
    • We recommend including your prices. This way, customers are able to find the information they’re looking for within seconds.
  • Warranty information (if you provide a warranty)
    • Include all of the terms and conditions along with a contact number or email they can reach out to if they have any questions or concerns.
  • Information on selling & buying devices
    • What devices do you sell? What ones are you buying back currently?
  • About
    • Hours
    • Email
    • Phone number
  • Ability to schedule an appointment (optional)
    • Customers are more likely to book an appointment at your repair store if they can book online.

When finding photos online for your website, it’s very important to find photos that are available for use without copyright. Some website platforms have built-in hubs where you can choose free photos, whereas some platforms might not have this feature. If this is the case, you can find free images from these major websites:

Make sure to look for a statement saying “Free for commercial use” if you’re searching for images online. You want to be sure that all of your images are free for commercial use and do not require attribution.

If you’re struggling to find images online that align with your business, you can always take your own images! Make sure they are high quality and appropriate for your website.

When you’re done with designing your website, send it to several people before publishing. Double check spelling, links, prices, etc. Once you’re confident in your work, press publish! During the next few weeks, make sure to check on your website regularly. If you have any social media, Google Ads or Analytics accounts, make sure your website is integrated accordingly.

When new customers stop in for a repair, ask them where they found your information. If they found your website, ask them how their experience was. Depending on their feedback, make changes accordingly.

Let us know how these tips work for you. If you want any repair-specific marketing tips or topics please comment below. Happy repairing!


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**This blog is not sponsored by any of the platforms mentioned above**