Holiday Hype: How to Market Your Business for the Holiday Season

The holidays are fast approaching, and with the rush of shoppers comes a new influx of business. All of this holiday cheer means an opportunity for increased revenue, but how do you properly market during the holiday season?

We asked our sales and marketing experts for ideas that will get customers thinking about your brand. Here are our tips to get your brand noticed, not just during this season, but for months to come.

Tip #1: Awareness is Everything

This is a pretty standard marketing tip, but it’s even more important during the holiday rush. It doesn’t matter how good of a deal you have - if your customers don’t know about that deal, they aren’t going to buy.

Ideas to broadcast your sales may include:

Attention-grabbing POS displays
Informative flyers
Consistent social media posts
Eye-catching in-store signage
Interesting and relevant info cards

Make sure to put proper signage up in your store, and support that content with social media posts and flyers. It’s also a good idea to discuss your promotions with customers or to reference signage around the store. Get the word out, and the products will soon follow.

Tip #2: Encourage Impulse Buys

‘Tis the season of impulse buys. At such a busy time of the year, everyone is looking for that last-minute item that will turn a good gift into a great gift. Capitalize on this habit by placing attention-grabbing items close to your POS.

Items that sell well as impulse buys may include:

Phone accessories (cases, Popsockets, etc.)
Other accessories (Apple Watch bands, etc.)
Wall chargers and charging cords
Portable chargers
Other small, inexpensive items

Allowing customers to try out products will also encourage impulse buying behavior. Make sure to interact with your impulse items by suggesting them to customers. If a customer can try a case on their phone before buying it, the final sale will be much easier than if the case remains on the shelf.

Tip #3: Give Back to the Community

Business isn’t just about sales; it’s about creating and maintaining a positive relationship with your customers and the community around you. During this season of thankfulness and giving, why not do something to help impact your community?

Community outreach ideas could include:

Operating a hot chocolate stand at a local event and giving the proceeds to a charity
Volunteering as a company to help at a local nursing home
Throwing a party for local underprivileged children
Delivering meals to families in need
Hosting a food drive

As long as the event is charitable, for a good cause, and done in good faith, it’s hard to go wrong with giving this season. Establish yourself as an integral member of your community, and watch as your name gets out. Plus, you get to feel good for boosting the holiday spirit.

There are plenty of ways to hop on the holiday hype this year, and these are just a few examples. How far you push yourself and your store is up to you. Try going above and beyond this holiday season, and watch the effort reflect in your sales and on your customers’ faces.