Marketing Mondays: Facebook Ads Part 2
Last week, we discussed Facebook’s powerful algorithm and the different types of Facebook ads that could help your business grow. If you haven’t seen our Part 1 of the Facebook Ads series, you can view it here. Before you start creating and paying for ads, it’s important to understand how the Facebook platform works as a whole. That’s why we highly recommend researching the key features of the platform before getting started!
Once you’re feeling confident, now is the time to create your Facebook Ads Manager and Business Manager accounts. Regardless if you have a pre-existing or a new Facebook Business page, you should connect it to Facebook Business Manager.
In Facebook Business Manager, you can view audiences, insights, access the Creative Hub, create ads, and more. To get started, go to https://business.facebook.com/. Once you’re there, you will need to create an account.
When creating an account, It will ask you to log into your personal Facebook page. Then, you will follow the steps to create your business account. As a reminder, this is a secondary account in addition to your customer-facing Facebook Business Page. This page is to be used for back-end or internal purposes only, and no end-user is going to able to see this. So, don’t worry about creating a duplicate Facebook page when creating your Business Manager Account - this is for your eyes only.
If you need help with this process at any time, we recommend watching this video for a step-by-step tutorial.
Once you get your Facebook Business Manager page set up, it will look something like this:
The next thing you will need to do is claim your Facebook page. This means you are connecting your Facebook Business page, to your Business Manager page so they are able to “talk” to each other.
If you go to the “Claim Assets” button and click, “Claim Page” you can choose your Facebook Business Page, and it will be connected to your business manager. In order for your Business Page to pop-up, you must be an admin on the page.
Once you’re done connecting your Facebook page, you will need to create a new Ads Manager account. Your Ads Manager account is different than your Business Manager account. Your Ads Manager account gives you an overview of all your current ads and campaigns. To create a new account, you will need to click the “Add New” button and choose “Ad Accounts.”
From there, you will have to create your ad account name and some business information. Once you have those done, this is what your business manager page should look like:
If you want to add more people to your Business Manager account, you will have to go to Business Settings -> People. From there, you can add more users and give them access to the account accordingly.
Next, we’re going to talk about setting up your Facebook Pixel. A Facebook Pixel is a piece of code that is placed on the back-end of your website. This code then “talks” to your Business Manager account. Your Pixel has the ability to gather information about the users that visit your website, make an appointment, put items in their cart, and more. Facebook Pixels are powerful tools that help you better target audiences who interact with your website and business.
For a step-by-step tutorial, you can watch this video here.
To start, go to your Facebook Business Manager account and click “Pixels."
You should then see this page:
You will then have to name your pixel. For example, we named ours, Mobile Defenders Facebook Pixel. Then you need to copy and paste your website URL in and then click "Create." It then gives you three options to set up your Pixel.
If you have access to your Business’ website, we would recommend manually installing the code yourself. The code should look something like this:
Once you’re done, the Pixel will record some of the main actions that happen when a new or existing user comes to your website. You can then take this data, and target these audiences accordingly. After reading this blog, we hope you’re able to better understand the importance of Facebook Business Manager, Ads Manager, and your Facebook Pixel. Stay tuned for next week’s blog where we will dive even deeper into Facebook ads and what content you should be focusing on.